Kayo shows that ‘Nowhere is safe from footy’ this winter in first campaign by Special Group
Foxtel’s sports streaming service Kayo has kicked off its winter sports marketing push with a campaign featuring AFL players Dion Prestia and Sam Walsh, and NRL players Alex Glenn and Luke Keary.
Kayo’s push for its winter sports comes after parent company News Corp’s financial results revealed the company was relying in an uptick in subscribers during the AFL and NRL seasons.
CEO of News Corp Robert Thomson said cricket, which is available on Kayo and a key part of its summer marketing, “is not as compelling to Australian viewers” as AFL and NRL, and the company expects subscribers to increase in the peak winter selling season.
The campaign promoting Kayo’s winter offering is the first campaign from Special Group since it won the creative account for Kayo last year.
This line is going to go down well when the inevitable NRL player late night assault charge comes up.