Kayo’s cautionary tale for fans in latest T20 Cricket World Cup work via Special
Kayo Sports has launched a brand campaign before this year’s ICC Men’s T20 Cricket World Cup via Special, which debuted during the NRL Grand Final with the spot, ‘What Happens’.
The 30-second spot tells a cheeky, cautionary tale about missing your team’s match and being subjected to everyone’s ire. In a series of events, the life of one unsuspecting fan fell apart.
Kayo Sports is the streaming hub of the T20 Cricket World Cup. Speaking to Mumbrella last month, Kayo Sports CEO, Julian Ogrin said cricket is the biggest summer sport to watch with national appeal.
“There’s a strong cross-over between AFL, NRL, and Cricket. In fact, the crossover interest is at 70% and then you add into that the growth for cricket with fanatics that come in for the summer,” he said. “It’s all about retaining those people all year round. So it’s absolutely critical to our transition of the seasons.”
Kayo Sports marketing director, Kim McConnie, said: “With the footy season wrapping up and winter coming to an end, Aussies are more than ready for a summer of blockbuster cricket action.
“For cricket fans all over Australia, Kayo has you covered with five different touring nations, two World Cups and more than 1600 hours of live action, we haven’t seen a summer like this – all live, with our game-changing innovations and Fox Cricket’s expert commentary team.”
Credits
Client: Kayo Sports
Kim McConnie: Marketing Director
Matthew Bartolo: Senior Marketing Manager
John Matthews: Director of Partnerships
Tim Micallef: Head of Media & Planning
Anna Stamatatos: Head of Production, Foxtel
Celeste Marsden: Senior Integrated Producer, Foxtel
Creative Agency: Special
Cade Heyde: Partner & CEO
Lindsey Evans: Partner & CEO
Tom Martin: Partner & CCO
Julian Schreiber: Partner & CCO
Dave Hartmann: Partner & CSO
Vince Osmond: Creative Director
Jade Manning: Creative Director
James Beswick: Senior Creative
Rowan Foxcroft: Senior Creative
Adam Shear: Head of Design
Sevda Ćemo: Head of Film & Content Production
Bill Doig: Senior Producer
Tori Lopez: General Manager
Jake Stopper: Team Lead
Genevieve Bowes: Business Manager
Media Agency: Mindshare
Production Company: Rabbit
Lachlan Dickie: Director
Lucas Jenner & Alexandra Hay: Executive Producers
Morgan Hind: Producer
Aaron McClisky: DOP
Pete Davies: Production Design
Citizen Jane Casting: Casting
Post Production: White Chocolate, Foxtel
Simon Njoo: Editor
White Chocolate: VFX
Chris Grocott: Executive Producer
Olivier Fontenay: Colourist
Drew Morrison: Senior Creative, Kayo Sports
Dave Hunter: Audio Post Director, Foxtel
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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