Kayo’s cautionary tale for fans in latest T20 Cricket World Cup work via Special

Darcy Song

October 4, 2022 1:37

Kayo Sports has launched a brand campaign before this year’s ICC Men’s T20 Cricket World Cup via Special, which debuted during the NRL Grand Final with the spot, ‘What Happens’.

The 30-second spot tells a cheeky, cautionary tale about missing your team’s match and being subjected to everyone’s ire. In a series of events, the life of one unsuspecting fan fell apart.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Kayo Sports Kim McConnie Men’s T20 Cricket World Cup special T20 Cricket World Cup

Latest

Kerry Stokes says goodbye to his shareholders as SWM accelerates its cuts

The Daily Aus breaks even on back of newsletter focus

Mumbrellacast: The $300m Australian content law; Woolies pre-loved Xmas campaign; and SCA and Seven green light upsets investor

Netflix simplifies its ad viewer metrics

Junkee editor-in-chief Alice Griffin departs

Kayo’s cautionary tale for fans in latest T20 Cricket World Cup work via Special

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE