Keep Left wins two not for profit clients

Melbourne based PR agency Keep Left has picked up two new clients,  St Johns Ambulance and humanitarian organisation CARE Australia.   

The announcement:

Cross-media PR agency Keep Left has expanded its recently formed Social Change practice after being appointed by not-for-profits St John Ambulance Australia and CARE Australia. St John Ambulance Australia, the national body of the St John state and territory organisations, has engaged Keep Left to roll out their first-ever national PR campaign to promote first-aid readiness across the country.

Keep Left will work with CARE Australia on building awareness and driving registration numbers for CARE’s annual Walk In Her Shoes (WIHS) challenge, which will take place from 18-24 March 2013.

CARE has a special focus on working with women and girls in developing countries and WIHS aims to raise funds to empower these women and girls to help lift their communities out of poverty. The PR agency launched its Social Change arm of the business in early 2012 and has rapidly grown the practice after working on projects for WorkSafe Victoria, C31, St John Ambulance Victoria and Al-Anon.

Keep Left’s Social Change Group Account Director Verity Lowe said: “It’s incredibly exciting and rewarding to be able to work with St John Ambulance and CARE, two inspiring not-for-profit organisations who are striving to enact change for the better both within Australia and internationally. “While the topics of first aid and empowering women and girls in developing nations are extremely diverse what the campaigns do have in common is a desire to transform behaviour and take action. We feel Keep Left’s cross-media approach will help to do just that. “We’re excited to be expanding our Social Change arm of the business and look forward to continuing to grow the practice in 2013.” In addition to Lowe, Keep Left’s Social Change team includes Account Manager Natalie Arnull, Senior Account Executive Tabitha Mathew and Account Coordinator Juan-Grett van Jaarsveld.

Source: Keep Left press release


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