Keno introduces a new brand face in Ken the Keno Kraken
Ken the Keno Kraken has been introduced as the face of betting game, Keno, in a new campaign from Clemenger Brisbane.
The campaign positions Keno as a quick and fun game to fill time during lunch. The three spots see Ken and a group of friends playing Keno, while waiting for food and watching the footy.
The animatronic puppet of Ken, used in the ads, was created by ODD Studio. The spots were produced by Two Little Indians and Cutting Edge.
Clemenger managing partner, Cristian Staal, said: “Keno is that game that makes a good time great, and Ken’s that fun friend with eight legs who brings everyone together for a social game.
“He’s less mythical monster, more social creature. He’s all about hanging out with his mates and prefers to devour a good schnitty over a sailor.”
Keno’s head of brand marketing, Scott Colvin, said the introduction of Ken the Kraken was to create brand salience.
“Ken’s a memorable and distinctive character. He allows us to disrupt and show Keno as a social game that’s all part of a fun night out,” Colvin said.
The campaign will appear in OOH, online, catch-up TV, and in Keno venues across the nation.
Credits
Client: Tabcorp
General Manager Marketing: Andrew Shepherd
Head of Brand Marketing: Scott Colvin
Brand & Campaign Manager: Caitlyn Loriente
Marketing Coordinator: Brandon Hanson
Agency: Clemenger Brisbane
Managing Partners: Christine Gannon, Marianne O’Brien, Cristian Staal
Associate Creative Director: Christie Luxton
Creatives: Shaun Conroy, Terry Whidborne, Chris Connolly
Strategy Director: Erin Core
Group Account Director: Christine Gannon
Account Manager: Brooke Howatson
Head of TV and Content: Robyn Dodd
Animatronic Puppet: ODD STUDIO
Puppet Designer, Sculptor, Supervisor & Head Puppeteer: Adam Johansen
Puppet Lead Art Finisher, Co Supervisor, Foam Runner & Puppeteer: Damian Martin
Animatronic Designer & Puppeteer: Josh Head
Senior Artist: Colin Ware
Senior Artist: Kala Harrison
Head of Mould Dept: Gavin Kyle
Production Company: Two Little Indians
Director: Jonas McQuiggin
DOP: Brad Francis
Producer: James Greville
Post-Production: Cutting Edge
Offline Editor: Kerry Farrell
Online/VFX Tim Schultz
VFX: Ross Macpherson
Executive Producer: Trelise Blade
Senior Sound Designer: Mike Lange
Content Director: Mike Hilburger
Stills Photographer: Erik Williamson
Retouching: Derek Leong
topics
Clemenger Brisbane
Cristian Staal
Cutting Edge
Keno
ODD Studio
Scott Colvin
Two Little Indians
Wow! Creepiest marketing mascot I’ve seen in a while.
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Maybe the mascot symbolises the sucking of money out of your pocket.
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I confidently predict Ken will be confined to the depths after a few short months. Seriously, is this the best we can do ?
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