News

Keno introduces a new brand face in Ken the Keno Kraken

Ken the Keno Kraken has been introduced as the face of betting game, Keno, in a new campaign from Clemenger Brisbane.

The campaign positions Keno as a quick and fun game to fill time during lunch. The three spots see Ken and a group of friends playing Keno, while waiting for food and watching the footy.

The animatronic puppet of Ken, used in the ads, was created by ODD Studio. The spots were produced by Two Little Indians and Cutting Edge.

Clemenger managing partner, Cristian Staal, said: “Keno is that game that makes a good time great, and Ken’s that fun friend with eight legs who brings everyone together for a social game.

“He’s less mythical monster, more social creature. He’s all about hanging out with his mates and prefers to devour a good schnitty over a sailor.”

Keno’s head of brand marketing, Scott Colvin, said the introduction of Ken the Kraken was to create brand salience.

“Ken’s a memorable and distinctive character. He allows us to disrupt and show Keno as a social game that’s all part of a fun night out,” Colvin said.

The campaign will appear in OOH, online, catch-up TV, and in Keno venues across the nation.

Credits

Client: Tabcorp
General Manager Marketing: Andrew Shepherd
Head of Brand Marketing: Scott Colvin
Brand & Campaign Manager: Caitlyn Loriente
Marketing Coordinator: Brandon Hanson

Agency: Clemenger Brisbane
Managing Partners: Christine Gannon, Marianne O’Brien, Cristian Staal
Associate Creative Director: Christie Luxton
Creatives: Shaun Conroy, Terry Whidborne, Chris Connolly
Strategy Director: Erin Core
Group Account Director: Christine Gannon
Account Manager: Brooke Howatson
Head of TV and Content: Robyn Dodd

Animatronic Puppet: ODD STUDIO
Puppet Designer, Sculptor, Supervisor & Head Puppeteer: Adam Johansen
Puppet Lead Art Finisher, Co Supervisor, Foam Runner & Puppeteer: Damian Martin
Animatronic Designer & Puppeteer: Josh Head
Senior Artist: Colin Ware
Senior Artist: Kala Harrison
Head of Mould Dept: Gavin Kyle

Production Company: Two Little Indians
Director: Jonas McQuiggin
DOP:  Brad Francis
Producer: James Greville

Post-Production: Cutting Edge
Offline Editor: Kerry Farrell
Online/VFX Tim Schultz
VFX: Ross Macpherson
Executive Producer: Trelise Blade
Senior Sound Designer: Mike Lange
Content Director: Mike Hilburger
Stills Photographer: Erik Williamson
Retouching: Derek Leong

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.