Keynote-only passes for Mumbrella360 go on sale after tickets for full program sell out
Two-day passes to next week’s Mumbrella360 conference have now sold out. As a result Mumbrella has put a limited number of keynote and exhibition-only passes on sale.
The decision to close sales early came after the number of participants hit 740 – well over Mumbrella’s initial target of 600.
However, Mumbrella is now able to make a limited number of $80 tickets available that give access to the Mumbrella360 exhibition area and the morning keynote session.
There are 80 tickets remaining for the Tuesday and 120 for Wednesday
Tuesday’s session begins with a keynote presentation from Richard Freudenstein, CEO of The Australian and News Digital Media. Given his seniority at News Ltd, it is almost certain he will talk about the latest on News’ paid content plans. Tuesday’s keynote pass will also include the opening round of Battle of the Media. This sees Rob Belgiovane, executive creative director, of BWM representing cinema pitted against Mark Shaw, GM of Sensis Digital Media arguing for online. Mike Chuter, founding partner, of Cubed will then argue for direct mail against Brian Gallagher, CEO, of Ignite Media Brands championing TV.
Wednesday morning’s keynote features one of the first public appearances by Peter Boone since he was appointed VP of marketing for Unilever Australasia. He will be interviewed on stage by Mumbrella editor Tim Burrowes.
The keynote pass also includes the first findings being revealed from MCAPPS – the Mumbrella Creative Agency Perceptions & Performance Study. The session will see Mumbrella deputy editor Robin Hicks reveal the scores achieved by each of the 30 agencies. They are listed here.
Tickets for both day’s keynotes are available via the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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