Cricket Australia and KFC have announced their partnership will continue for the 17th season, with KFC extending its naming rights agreement for the Big Bash League and signing new commitments for the Women’s Big Bash League and the Australian Women’s National Team.
KFC is one of Cricket Australia’s longest-standing partner and has been the naming rights partner for the BBL since its inception in 2011.
KFC has continued its support of the BBL
KFC will now also be involved at rebel WBBL and Australian Women’s National Team matches, with Anthony Everard, Cricket Australia executive general manager of fan engagement, saying the brand’s commitment to the sport has been enormous.
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“When the KFC BBL was launched into the market a decade ago, few could have imagined the instant and profound impact it would have on the summer of cricket,” Everard said.
“Throughout that time, we’ve been exceptionally grateful to have the support of KFC, an iconic global brand whose energetic strategy perfectly aligns with the BBL and was a key component in the League’s success.
“We’re delighted that KFC have not only extended their naming rights partnership with the BBL, but also extended their support across the rebel WBBL and Women’s National Team, demonstrating the strength of cricket’s position in the Australian summer.”
Alistair Dobson, CA head of Big Bash Leagues, highlighted the strong connection between KFC and the BBL.
“The partnership between KFC and the BBL has been built on shared objectives of bringing fun to families across Australia, and together we’ve formed a winning combination over the past decade,” Dobson said.
“Whether it be collecting a colourful Buckethead or attempting to catch a Bucketball free hit in the crowd, the fan-first initiatives developed alongside KFC form a crucial part of the BBL’s identity.”
“We look forward to another strong KFC BBL season and thank them for their ongoing support of the League.”
Kristi Woolrych, KFC CMO, shared KFC’s delight at extending its partnership with CA.
“We’re excited to broaden KFC’s support for Aussie cricket which includes the women’s national team as well as the rebel WBBL. We’re also thrilled to be extending our partnership as the naming rights sponsor of the KFC BBL in what is our tenth successful year together. The KFC BBL has come a long way in the past decade and given the fun, and free-spirited nature of the game, KFC and the BBL are the perfect match,” Woolrych said.
“Like all cricket fans, we’re excited that KFC Bucketheads are back on heads for another year and we can’t wait to see them this summer.”