Priceline is putting a positive spin on the ups and downs Australians have experienced this year and communicating to its customers that no matter what, it will be there for them, it its spring campaign.
Priceline’s acting head of marketing, Gabrielle Tully, said: “We wanted to acknowledge the inspiring resilience we’ve seen in our communities around the country throughout this immensely challenging year. 2020 has shown us that the enduring Australian spirit and good-humour in the face of adversity is alive and well.
“The ‘We’re for you’ campaign drives the message that Priceline Pharmacy, through its 470 stores, continually makes people feel like they matter.”
Running on TV, ratio, digital, social and in-store, the campaign will be supported by out-of-home advertising on QMS and Ooh Media’s large format billboards and Ooh and Val Morgan’s small format assets to display dynamic campaign messaging based on traffic data and the day of the week.
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The large-format OOH execution
Created by Whippet, the campaign features the voice of Priceline ambassador Chrissie Swan. The campaign film was shot abiding by COVID-19 social distancing restrictions.
CEO and founder of Whippet, Steve Stoner, said: “Priceline is a unique pharmacy retailer and has earned a loyalty in the hearts and minds of customers through shared values, not just price. Hopefully this campaign goes a little way to show that Priceline Pharmacy understands what customers live for.”
Client
Client – Priceline Pharmacy
Gabrielle Tully – Acting Head of Marketing
Sophie Genovesi – Brand and Media Manager
Agency – Whippet
Creative Director – Tod O’Reilly
Senior Art Director – Rebecca Williams
Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Clare Plueckhahn
DOP – Katie Milwright
Media – PhD Melbourne