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KFC’s ’90 Ways To Say $1 Chips’ picks up Grand Prix at MSIX Awards

A campaign for KFC Australia picked up the top award at the 2016 Marketing Science Ideas Exchange (MSIX) Awards.

ArtOf2 Photography - www.artof2.com

KFC took out the 2016 MSIX Grand Prix award for 90 Ways to Say $1 Chips Photo: ArtOf2 Photography

The 90 Ways To Say ‘$1 Chips’ by Ogilvy Change Australia won the top gong after also picking up the Creativity Powered by Science award.

Other winners at the awards celebrating the campaigns which demonstrate the best use of marketing sciences were Dentsu Mitchell in the Best Use of Neuroscience category, The Works in the Clever Data category,  Cummins&Partners in the Best Use of Behavioural Economics award and The Works in the Best Insight category.

Kamer Yuksel for University of Otago was named Student Thinker of the Year.

The winners:

CREATIVITY POWERED BY SCIENCE

  • Ogilvy Change Australia for KFC Australia – 90 ways to say ‘$1 Chips’

BEST USE OF NEUROSCIENCE

  • Dentsu Mitchell with Neuro-Insight – Stop saying ‘Multi-Cultural’. It’s ‘Cultural Australia’

BEST USE OF CLEVER DATA
  • The Works with Suresh Sood, Advanced Analytics Institute, UTS & Professor James Pennebaker from the University of Texas – The Deceit Algorithm

BEST USE OF BEHAVIOURAL ECONOMICS
  • Cummins&Partners for The Australian Red Cross Blood Service – Best Biscuit

BEST INSIGHT
  • The Works with Suresh Sood, Advanced Analytics Institute, UTS & Professor James Pennebaker from the University of Texas – The Deceit Algorithm

STUDENT THINKER OF THE YEAR
  • Kamer Yuksel for University of Otago – Using Social Media Data to Understand Brand Development

GRAND PRIX
  • Ogilvy Change Australia for KFC Australia – 90 ways to say ‘$1 Chips’

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