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Kids rap about sport in Cricket Australia’s ‘Join the Fun’ campaign

Cricket Australia has launched a campaign which encourages kids across Australia to to ‘Join the Fun’ and get involved with the sport.

The ad, created by Cornwell, features young boys and girls rapping about the sport while playing cricket.


The rap was created in collaboration with beat producer and ARIA nominated artist Chris Hamer-Smith.

The campaign aims to highlight the values and camaraderie children learn from playing cricket.

In partnership with Woolworths, ‘Join the Fun’ seeks to promote Woolworths Cricket Blast junior program and capture the notion of kids being kids.

The campaign will run on TV, outdoor, radio, digital and in store.

Anthony Everard, general manager of events and leagues at Cricket Australia, said in a statement: “I am very excited about the roll out of this youthful and fun campaign to promote the highly anticipated Woolworths Cricket Blast program.

“The campaign helps to show all of the positive aspects of getting involved in our great sport to kids and has also been designed to be as useful as possible to the many people working within grassroots cricket to attract and encourage the next generation of players and fans.”

Quan Payne, ECD at Cornwell, added: “It has been such an honour to partner with Cricket Australia to create a campaign that shares the joy and spirit of the sport with a new generation. We believe the trust that Cricket Australia placed in us to deliver something new and different allowed us to create a campaign that will bring a smile to people’s faces, tap into new demographics and get kids out there playing cricket.”

Credits:

  • Cricket Australia
    Marketing Manager, Participation – Kelly Jensen
  • Creative Agency: Cornwell
    Chief Executive Officer: Sally Dobell
    Executive Creative Director: Quan Payne
    Copywriters: Weina Ha & Olivia Finlayson
    Creatives: Riley Griffiths & Bella Plush
    Business Director: Emma Eggleston
  • Production Company: Chee Production
  • Director: VERSUS
  • Post Production: Versus Media
  • Music & Lyrics: VERSUS & Chris Hamer-Smith (Low Key Source Studios)
  • Sound Design: Electric Sheep
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