Kidults in running for Film Craft Lion

Three Australian agencies are in the running for the Film Craft category at the Cannes Lions, including the Kidults spot for Vodafone.

One of the final awards to be handed out at the festival in France the category recognises excellence in the way commercials are put together.

Exit Films has made the shortlist for its 90-second spot Comets for Smirnoff Double Black which has had more than 500,000 views on Youtube, whilst Australian production house Finch is also named for the poignant Mistakes spot for the New Zealand Traffic Authority.

Discover the new:

The Kidults spot officially called Discover the New, sees children’s heads digitally stitched onto adults’ bodies. However, the ad prompted complaints to the Ad Standards board it was sexualising children, which were dismissed.

The award will be handed out at the final awards ceremony of the Cannes Lions festival on Sunday morning Australian time.



Australian agencies shortlisted for Film Craft Lions:

Mistakes, Finch Sydney, New Zealand Traffic Authority

Comets, Smirnoff Double Black, Exit Films Australia

Discover the New, Alt: VFX Brisbane, Vodafone

Alex Hayes in Cannes

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