Live blog: Friday June 20: Cannes Lions | Daley Tele | Facebook | Amazon Fire | Piracy | Ratings | ABC | Ten | Moon | DDB
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- ABC’s Chris Kenny dog broadcast breached rules, says media watchdog
- News most watched while Masterchef cracks 1m viewers
- Ten shares drop for second day running after bad news on ad revenues
- LinkedIn ranks CPA as its most influential local brand
- Hegarty: Cannes is losing focus on advertising that builds brands
- Hangout with Young Lions Media contenders on Cannes and collaboration
- OPSM launches full campaign following Penny the Pirate’s success in Cannes
2.40pm – As always there’s lots of extra news bits in our FYI section. Today we have items covering Val Morgan Outdoor launching an extensive DOOH campaign for My Dog and the news about News.com.au is set to launch a redesigned mobile site.
1.15pm – We’ve raised some questions about whether two winning campaigns from the Cannes Lions ran in mainstream press. We’re sure there’s an innocent explanation, and we’ll share it when the agencies share it with us.
1.10pm – Looks like the talented boss of DDB Chris Brown could be on the move.
11.15am – Ten’s shares have dropped for the second day running. It marks a fall to their lowest point of the year.
10.46am – Moon’s former brand strategy director Daye Moffitt has moved to join independent branding agency Principals as strategy director.
9.55am – TV ratings are in and Masterchef was the best-rating non-news program attracting a metro audience of 1.039m viewers.
8.43am Here’s what’s broken overnight:
AdWeek: Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo
“Hello Flo, a tampon subscription service, had a major advertising hit last summer with”Camp Gyno,” a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot at summer camp after becoming the first girl to get her period.
Now, company founder and CEO Naama Bloom has teamed up with that spot’s writers/directors, Jamie T. McCelland and Pete Marquis, for a sequel that’s just as comically frank and stars another amusingly precocious girl.”
The Guardian: The Walking Dead producer criticises Game of Thrones executive over piracy
“The executive producer of The Walking Dead has warned that rampant piracy is pushing the TV and film industry “to the precipice”, and called on Google to do more to tackle illegal websites.”
AdAge: Amazon Phone Is More An Enhanced Shopping Tool Than Mass-Market Device
“On several occasions during Amazon’s unveiling of Fire, Jeff Bezos stood smiling, phone in hand, waiting for the applause to die down. The Amazon CEO wowed his Seattle audience of app developers, customers and media with the slew of features on his company’s new smartphone.
He was often theatrical. Before detailing the phone’s new computer vision technology, Mr. Bezos pulled up an image of the vanishing point technique in Renaissance art. “It has been around for 600 years now and not really changed,” he said. “We’re thinking maybe we can improve upon that.””
The Guardian: Facebook unavailable during longest outage in four years
“Facebook was unavailable worldwide for more than 30 minutes on Thursday morning, the longest outage on the site for four years.
Both the website and the company’s smartphone and tablet apps were affected, as users decamped to other social networks to complain about the failure.”
8.05am – Sydney’s The Daily Telegraph is continuing its State of Origin celebrations. Today it’s the Daley Telegraph, in honour of NSW coach Laurie Daley.
7.45am – Our team in Cannes for the Lions have been busy overnight. BBH creative genius John Hegarty has told Mumbrella that the festival is disconnected from the real world of advertising;
We also held a couple of live video hangouts from Cannes overnight. Mumbrella Australia editor Alex Hayes chatted to Australia’s media Young Lions Jason Maggs and friend-of-Mumbrella John Dawson, who sadly weren’t winners this time. Being well brought up young men, they even remember to thanks News Corp for sending them over. And Mumbrella Asia editor Robin Hicks chatted to Sapient Nitro boss Kim Douglas about digital directions.
Meanwhile, the Film Lions shortlist (or telly Lions, as they should really be known) is out. There are Aussie contenders.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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