F.Y.I.

KIIS 106.5 host Jackie O becomes WW ambassador

Radio host Jackie O has become a WW (formerly Weight Watchers) ambassador.

The announcement:

WW (formerly Weight Watchers) has announced that popular KIIS FM radio host and The Masked Singer panellist, Jackie O, has joined the WW family as a WW Ambassador.

Having felt a shift in her health and confidence, Jackie has enlisted the help of WW’s science-backed program and award-winning app to support her in losing 10 to 15 kg, so that she can not only feel healthier and happier in herself but also have a positive impact on her family’s health too.

“I realised I’d stopped wanting to leave the house and was avoiding social outings because I just didn’t feel well, motivated or confident anymore,” said Jackie. “I joined WW so that I can feel healthier, be more active, feel good about myself, and fit into my old clothes again. It’s also important to me that I set a good example for my daughter about a healthy lifestyle and approach to eating.”

With her busy lifestyle and early mornings taking their toll on her sleep, energy levels and eating patterns, Jackie revealed she had slipped into some unhealthy habits, and would find herself often snacking and watching TV on the lounge at home after work and getting no exercise.

“It can be a challenge to set a good standard for the day when you’re up at 4:30am and running out the door – your whole day and eating schedule can be a little bit out of whack from there.”

After trying and giving up on a number of restrictive diets in the past, Jackie turned to WW for a sustainable solution that can help her develop healthy habits and change her approach to eating for good.

“Over the years, I’ve tried every diet under the sun, from the cabbage soup diet to the lemon detox diet, and none were healthy or endurable long term. WW is different as it offers a relaxed and modern approach to weight loss that’s centred around your lifestyle and what works for you, rather than starving yourself trying to lose the weight – I was thrilled to learn I could still eat carbs! It feels so easy, I can’t wait to tell everyone about it!”

Designed for ease and long term effectiveness, WW supports people in changing their habits for life. With no food or drink off limits, members never feel restricted. Every food and drink is assigned a SmartPoints value – one simple number based on the kilojoules, protein, saturated fat and sugar it contains, designed to remove the guesswork and nudge you towards making healthier food choices. Protein drives the SmartPoints value down, while sugar and saturated fat drive it up. Members get a personalised SmartPoints budget which they can spend on anything they like, and there are also hundreds of healthy ZeroPoint foods that don’t have to be measured or tracked so members never have to go hungry. Like Jackie, members can expect to lose up to 1 kilo per week.

All members are supported by the WW app, which comes packed with wellness tools, including: food, weight, fitness, hydration and sleep tracking; 24/7 coach support; on demand workouts for all levels and abilities; Headspace meditations and 5 Minute Mindset coaching; thousands of nutritious and customised recipes; and a dedicated social network where members can motivate each other sharing tips, hacks, progress and other inspo.

Mathieu Le Renard, Managing Director at WW in Australia and New Zealand, said: “We’re thrilled to welcome Jackie O to the WW family. She shares our passion for the positive impact our science-backed program can have on people’s lives and we believe her journey will resonate among our community and inspire many who wish to lose weight and get healthier.”

Source: Adhesive PR media release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.