Kim McKay steps down from running Momentum2

Kim McKay is stepping down from running her agency Momentum2 in April to take on the role as the director of the Australian Museum.

The announcement:

One of Australia’s leading social and sustainability marketing and communications professionals, Kim McKay AO will step down from running her agency Momentum2 in April to take on the high profile role as the Director of the Australian Museum.

Her appointment as the new Director of the Australian Museum was announced today by the NSW Minister for the Arts, George Souris and Australian Museum President, Catherine Livingstone AO following an independent international search.

“This is a fantastic opportunity to make a significant impact on the cultural, scientific, environmental and tourism landscape of Sydney and Australia and I’m up for this challenge,” she said.

“Momentum2 is doing great work and will operate ‘as usual’ under the leadership of the management team led by senior consultant Lyn Tuit,” she said.

The team will continue to drive the business forward and service the existing client base. As part of the transition, Biarta Parnham has been promoted to consultant.

“I’ve enjoyed serving on the Australian Museum Trust for the past two years and the more I was exposed to the Museum the greater the opportunities I could see for its future,” she said.

Ms. McKay founded Momentum2 in 2005 and the agency has worked on behalf of National Geographic Society, Qantas, Sydney Institute of Marine Science, CEFC and many other clients during that time.   Most recently the agency project managed the media, sponsorship and marketing for the Shackleton Epic expedition with renowned polar adventurer Tim Jarvis AM.

Well known for its skill in coordinating large scale projects, in 2010 Momentum2 was appointed with eckfactor to manage the media and stakeholder relations on behalf of Harpo Productions for Oprah’s Ultimate Australian Adventure.

Ms McKay was made an Officer of the Order of Australia (AO) in 2008 for distinguished service to the environment and the community recognising her work in co-founding Clean Up Australia and Clean Up the World.  Last year she was awarded the Australian Geographic Lifetime Achievement Award in Conservation and was named on the AFR’s list of the 100 Women of Influence.  She serves on a number of not-for-profit boards and is a well-known commentator on women’s leadership, media and environmental issues.

Source: Momentum2 media release


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