‘Kind of like a Ross and Rachel’: Supercheap Auto publicly goes through its breakup with the Bathurst 1000
Supercheap Auto is openly addressing the Bathurst 1000 ending its naming rights sponsorship, using a series of comedic press conferences to communicate that the brand will still love the Supercars event, no matter what – “kind of like a Ross and Rachel type situation”.
The ads were made by The Monkeys, which was appointed to Supercheap Auto’s creative account in July. The Monkeys has slowly been accumulating the creative accounts for Super Retail Group’s brands on its roster, starting off with BCF in May last year, and Rebel in June this year.
Super Retail Group also holds Macpac. Mumbrella has requested comment on the brand’s creative account.
