Kinetic Super appoint The Explainers

Industry superannuation fund Kinetic Super has appointed The Explainers to create explainer videos for the brand. The agency will work alongside Naked Communications who were appointed to the account at the end of last year to work across the super funds strategic and creative requirements.

The announcement:

Australia’s leading digital communications studio focused on explainer videos, infographics, and content strategy, The Explainers, has been appointed by industry superannuation fund Kinetic Super.

The Explainers was appointed to Kinetic Super’s multimedia business following a competitive pitch, and will work alongside one of Kinetic Super’s creative agencies, Naked Communications.

Managing director and founder of The Explainers, Matt Taylor said: “Financial services is an area full of complex, but extremely important information, and explainer videos are the perfect medium to convey that information in a simple, concise and user-friendly way”.

Kinetic Super’s Marketing Manager, Lynda Cavalera said “Super can be complex category for most people. We’re all for making super much easier to understand and help people make the most of their super. Partnering with The Explainers to help produce a suite of engaging multimedia content will help us to deliver this”.

Source: The Explainers media release