Naked Communications Melbourne has won the Kinetic Super brand following a competitive pitch.
The agency which is repositioning itself as a creative offering will work across a range of the superannuation company’s strategic and creative requirements, including a brand evolution project that starts in early 2014.
Naked Melbourne managing director Tom Ward said in a statement: “Kinetic Super has big ambitions in what can often be perceived as a fairly dry category. We think there’s a huge opportunity to liven up people’s relationship with their super. Kinetic is positioned perfectly to achieve this and we can’t wait to help them get there.”
Naked’s other Melbourne accounts include Renault, Adidas, Twinings & Co, GPT Group and Pacific Brand.
Kinetic Super marketing manager Lynda Cavalera said in a statement: “We loved the energy, the thinking and the creativity that Naked showed in the pitch. We’re excited about working with them to get Australians engaged in and excited about their super.”