King Creative Media wins financial advisory Pekada, launches new campaign

Marketing agency King Creative Media has won the account for professional financial advisory Pekada.

King Creative’s aim to reintroduce the Pekada brand to the market is being led by the ‘Don’t Die Poor’ campaign.

Pekada’s new campaign ‘Don’t Die Poor’ via King Creative Media

The campaign is aims to ensure that workers aged in their 40s and 50s have the financial resources necessary to reap the rewards of their careers later in life.

Director of King Creative, Amber King said in a statement: “The Don’t Die Poor campaign is about encouraging people to take action now before it’s too late. We want to shock people into thinking about their life and finances and see how these can be improved with the help of Pekada, ultimately giving them the life they really want.”

Pekada co-founder and principle advisor, Pete Pennicott, said that the campaign provides the opportunity to “distil our message and mission out to the boarder community that financial advice is not just about numbers and money, but ensuring you have the financial resources to live the life you want.”

“After engaging with our services many of our clients have the peace of mind knowing that they are making the most of their opportunities and don’t have to allocate mind space to their finances.”


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