Kleenex proclaims puppy will remain as brand ambassador

Despite launching a nationwide search for a new animal ambassador, Kleenex has announced it will keep the incumbent Kleenex Puppy after all.

The brand announced it would be on the hunt for a new animal ambassador last month, releasing ads by JWT which featured the auditions of a bear, rabbit and an alpaca.

In a post to Facebook, Kleenex said: “Our search for a superior spokes-animal is over!

“While the Bear, Alpaca and Rabbit all pulled off great auditions, it was the Kleenex Puppy who proved he’s still the top dog for the job – nailing softness, strength and absorbency. It’s clear to see you all agree! The pup appreciates all the love.”

During Kleenex’s search for a new animal brand ambassador, comedian Dave Hughes was commissioned to start a #SaveKleenexPuppy movement on his official Facebook fan page.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics JWT Kleenex Kleenex Puppy

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Comments: 1

Wendy Barnyard 5 Jun 17

Moooooooooooooooooooooo

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