Kleenex searches for new animal brand ambassador in latest campaign
Kleenex has been running a brand campaign to find a new ‘spokes-animal’ for its new toilet paper product, Kleenex Complete Clean, after allegedly reconsidering the role of its long-standing puppy.
Created by J Walter Thompson, the first ad shows a man holding well-known ambassador, the Kleenex Puppy, before saying that the “superior toilet paper” may need a “superior spokes-animal”. The ad suggests the brand has doubts the puppy can continue to represent the new toilet paper, and goes on to tell consumers it will be holding auditions for a new spokesperson.
https://youtu.be/MQWKvWixI1Y
Since then, a series of animal mock audition videos have been shared on Facebook, with the public invited to have their say on who they think should be the new face of the brand.
Harambe as the face of Kleenex!
A nice go at doing something different in this category.
Donald Trump would be proud. Fake Fake Fake. Where the entrance page. Puppy would not be a puppy any more since last ad. New (if there is one) spokes animal is just a advertising gimmick.
I think JWT have done a wonderful job on this. Good insight leading to interesting resolve, with great PR backing it up. Great job puppies.