Koala celebrates customer satisfaction award with Ian ‘Huey’ Hewitson and a bunch of animals

Koala has launched a campaign to celebrate its Canstar Blue Award for Most Satisfied Customers.

The campaign film both celebrates the win and also breaks down what it actually means for mattress customers to be really satisfied.

Koala briefed video production company, Vidico, with creating a TVC that featured a turtle, duck, giant rabbit, goldfish and dog standing next to each other on podiums, and the agency turned it around in three weeks. Australian celebrity chef Ian ‘Huey’ Hewitson also makes an appearance in the ad.

Michael Pirone, co-founder and creative director at Vidico, explains: “Admittedly, I was scratching my head over how we’d get a turtle, a duck, a goldfish, a dog and a giant rabbit standing next to each other on podiums, whilst behaving… Somehow, our creative producer Ash Govind managed to bring it all together.”

Michael Beveridge, creative director at Koala said in a statement: “Koala runs our creative hyper-nimble, digital-first and with no glorified big-agency egos, so Vidico have been perfect for us since day one.”

Vidico has previously worked with Koala on several other TVCs.

TVC director, Evan Pirone, said in a statement: “Over the last three campaigns with Koala, we just keep extending on this fast, funny and downright suprising universe, which none of us want to see the end of quite frankly — it’s youthful, it’s engaging, and it’s built with performance channels like Youtube and Instagram firmly in mind.”

Earlier this year, Koala’s in-house creative team launched a campaign that celebrated taking a sickie and spending the day in bed.


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