Dr Mumbo

Koalas, lasagnes and fake infomercials

Dr Mumbo enjoys a good advertorial and a good sleep so an ad for Slumbertech’s new mattress on Nine’s Today Extra was an opportunity too good to pass up. Entertaining and relaxing. Praise be.

For a mere $7,500 or 72 bi-weekly $104 payments, Slumbertech’s Tony was offering a mattress featuring his Steel Pressure Regulating Neo Gravitational Support System that was like “going to bed on a giant lasagne”. Dr Mumbo was excited and already reaching for his credit card.

As Tony’s – and Dr Mumbo’s – excitement rose, the game was given away as Tony broke down and revealed he couldn’t afford the mattress.

It turned out Tony was comedian Sam Simmons and the ad was a spoof created by Koala mattresses. The five-layer, $7,500 mattress turned out to be nothing but a dream.

Like Tony, Dr Mumbo is going to have a lie down.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.