News launches a new brand platform via Hardhat

Online retailer is highlighting its competitive prices in a new brand platform via Hardhat.

The new platform, ‘Clickin’ Awesome’ positions the retailer as a friend of Australians looking to get the best prices on the things they love, as day-to-day expenses continue to creep up.


Other assets


It’s not the first time has partnered with Hardhat, with the agency being responsible for the brand’s first TVC, launched back in 2020.

Karl Winther, chief marketing officer at commented: “We are excited to launch this campaign that captures (in a very way) the positivity, surprise and wonder that everyday Aussies feel when they click on to and see the remarkable value they get.

Andy Segal, executive creative director at Hardhat spoke in perfect unison with co-ECD Chris Hince: “Hearing how the people at are always working hard to deliver the best price, we saw them as these superheroes. The kind you wish would just appear when you need a low price.

“From experience, we know that once you try, you’re hooked. We wanted to create a campaign that shows customers why they can expect that. So now when they think ‘how on earth is that price so low’, they’ll know.”

The campaign launched this week with a series of TVCs and assets across radio, outdoor, digital and social, with the support of the media team at Spinach.

General manager and media director of Spinach, Ben Willee added: “ is an exciting business and it’s fantastic to be working with a bunch of smart people to bring this campaign to life.”


Creative Agency: Hardhat
Media Agency: Spinach
Production Company: The Producers
Director: Matt Kamen
Executive Producer: Noelle Jones
Producer: Krystal Tomczak
DOP: Sean Ryan
Casting: Northside Casting
Post-Production: The Producers
Sound: Front of House


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