La Trobe University uses art to help protect environment in new initiative
La Trobe University, together with the National Gallery of Victoria, has launched an initiative using virtual creations of trees to help the environment with each virtual tree matched with a real tree planted in the university’s garden.
Created by creative agency SDWM and produced by Airbag, ‘Living Landscapes’ allows visitors to design a personalised digital tree on an iPad, using colours and techniques inspired by David Hockney’s ‘Current’ exhibition, which is on display at the NGV.
As part of the initiative, NGV guests can move their iPad over a scale replica of La Trobe University’s Wildlife Sanctuary and ‘digitally’ plant their creation in a virtual forest.
