Labor Herald launch editor Alex Brooks departs four months after the site goes live

Brooks departs Labor Herald four months after the site went live

Brooks departs Labor Herald four months after the site went live

The editor of the Australian Labor Party’s “Crikey-style” news website the Labor Herald has jumped ship only four months into its operation.

Alex Brooks, who was previously the editor-in-chief of NewsLifeMedia’s for five and a half years, departed the political party’s content hub last month, joining online market research provider Pureprofile as head of content from this week.

“Labor Herald was a great project to get off the ground, but the opportunities at Pureprofile were too exciting not to be a part of,” Brooks told Mumbrella. “Pureprofile founder Paul Chan is a visionary building a tech-media platform that will transform how we engage online,”

Brooks joined the Labor Herald in April this year, however the site did not officially launch until July, after first being suggested in April 2014. The Labor Party then launched a crowd-funding campaign to help fund the website.

The Australian Labor Party national secretary George Wright told Mumbrella: “Alex has done a great job as our first editor of the Labor Herald. She has helped us establish the platform as a high readership and credible source of information about federal labor.

“We are hitting all our target metrics and look forward to continuing to grow in the years ahead. Unfortunately for us Alex was offered another significant position in digital publishing and decided to accept that role.

“We are very grateful to Alex for her leadership in launching the Labor Herald, we wish her well with her next project and have started the search for an appropriate replacement for her at the Herald.”

The Labor Herald website does not list a replacement for Brooks, with Labor staffer Ross Caldwell still listed as assistant editor.

Miranda Ward


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