Dr Mumbo

Labor: Calling all piggy banks…

It’s election day and The Labor Party appears to be a bit short on cash…

Indeed they are asking supporters to break open their piggy banks for a quite specific amount of money: $467 to be precise.

A note to supporters from deputy director of advertising Jesse Northfield this morning explains: “I’ve been up all night monitoring our online ad buy (it’s the last chance we get to show our messages to voters), and I don’t think we have enough money for the ads we need to run.

“Polls open in a just a few hours, but we’re $467 short of where we need to be.”

Screen Shot 2016-07-02 at 12.17.11 pmNorthfield goes on to ask for donations of $5 and above.

In an election campaign where both sides have spent millions on advertising, Dr Mumbo presumes it was either this or a chook raffle…

He also imagines as a micro-donation strategy the tacit was probably pretty effective.

Full email below: Letter


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