Ladbrokes Australia promotes new eftpos card with campaign from The Really Quite Good Ideas Company

Ladbrokes Australia is promoting its new Eftpos card which it says enables punters to collect winnings just seconds after a race or sports match in a campaign which highlights how the card makes every ATM in Australia an instant payout machine.

The campaign, created by Brisbane-based The Really Quite Good Ideas Company, launches the new card which was developed as part of a multi-year agreement with the ASX-listed payments solution provider Emerchants Limited.

Ladbrokes Australia’s general manager of marketing and communications James Burnett said in a statement: “We believe it’s the biggest game changer in our industry since mobile betting.

“ is the first in the market to offer the best of both worlds – the ultimate betting proposition – which is giving customers the best odds across three Totes or starting price, and now with a fast, safe, easy and private way to immediately collect winnings.”

The campaign is running across TV, print and digital.

“What the lads at the agency have been able to do is to really capture the essence of the brand – the fun, excitement and the social interaction around the punt – and the way the new Ladbrokes Card enhances that experience,” said Burnett.


  • Client
  • James Burnett: General Manager of Marketing & Communications
  • The Really Quite Good Ideas Company: Agency
  • Jeff Smith: Copywriter
  • Andy Iles: Art Director
  • Shane Murray: Creative Director
  • Dan Adler: Managing Director
  • Kiosk: Production Company
  • Ryan Renshaw: Director
  • Sara Taghaode: Producer
  • Cutting Edge: Post Production

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