Ladbrokes pushes Odds Boost on Goa site

Ladbrokes is using Queensland outdoor company Goa’s ‘Iconic Series’ billboards, for a campaign to promote its Odds Boost offering.

The campaign appears on one of Goa’s newest additions to its ‘Iconic Series’.

The announcement:

The campaign, located in Fortitude Valley, Brisbane,  showcases how Ladbrokes’ offering works in real time.

“Odds Boost is our industry first product that gives Ladbrokes customers an instant boost to their odds,” said Jason Kibsgaard, chief marketing officer at Ladbrokes.

The Iconic Series billboards are a standalone premium digital network that encircles the Brisbane CBD and reaches an impressive audience of high-income earners in Brisbane.

“The goa Iconic Series have long been a part of the Ladbrokes out of home buy due to their high-reaching and attention grabbing sites. goa’s sites are central to communicating our retail offers to punters and maximising our reach in a non-cluttered environment where, through scale, we can have the greatest impact,” Jason commented.

CEO and Joint Managing Director of goa, Chris Tyquin, is thrilled to be announcing another two additions to The Iconic Series in two short months. “These Iconic sites are even more impressive than we could have ever hoped for. They truly are increasing the visual amenity of the surrounding areas…we have only scratched the surface of what they are capable of and the value they can add to our clients creative messaging.”

“Screen technology is fast developing and as our audiences are becoming more accustomed to 4K quality screens in their own home, we want to revolutionise digital out-of-home to meet that standard and provide clients with the opportunity to enhance their creative and utilise these technologies,” he added.

“We look forward to continuing our relationship with Ladbrokes and are excited that they came on board first,” Chris commented.

Source: Goa


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