Latest CommBank ad focuses on promises kept

Commonwealth Bank has released the next in its new series of stylised black and white ads.

The new campaign marks a change of direction from agency Goodby Silverstein & Partners after the previous work involving a comically inept American ad agency.

The first in the new series, directed by Amelie director Jean-Pierre Jeunet, was unveiled nearly a fortnight ago.

CommBank has also uploaded a behind-the-scenes look at the making of the ads:

(Hat-tip: @karalee_)


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.