Le Roy: ‘Industry will be fine’ post-cookies; warns publishers not to collect data ‘for the sake of it’

Appearing on this week’s Mumbrellacast, CEO of the IAB Australia, Gai Le Roy said that while there will be some initial adjustments, “the industry will be fine” beyond third-party cookies departure next year.

“There’s a lot of panicking, but there will be rebuilding. There may be some less targeted opportunities at an individual level for areas without first-party data. But we’re also developing some really, really clever ways of targeting through context and making sure that the ad experience for consumers environment is great as well as giving advertisers the signals that they need.”

IAB’s Le Roy: Don’t collect data just for the sake of it