Trademark battle continues between the two Guns For Hire despite IP Australia ruling

Perth

The battle between two marketing firms named Guns for Hire is set to continue, with the Sydney agency continuing to operate under the name despite the Perth agency winning the trade mark.

Stephanie Fletcher, managing director and creative at the Perth firm, lodged a trade mark application for Guns for Hire after another agency with the same name had a high profile launch event in Sydney two years ago.

The Sydney firm owned and operated by Michael Field, opposed Fletcher’s trade mark application for Guns for Hire for services in media representation, marketing and publicity, and claims his business has been operating for longer.