Stand-off begins between two Guns For Hire

A legal stoush has begun between two marketing companies with the same name – Guns For Hire.

Perth marketing firm Guns 4 Hire Pty Ltd claims that a new company run by Sydney-based marketing consultant Michael Field Pty Ltd by the same name is causing confusion in the market, and should be changed or dropped.

Field launched in September last year, with a mission to “revolutionise the marketing and advertising industry”.

Guns 4 Hire launched in June 2009.

Guns 4 Hire uses the URL and However, confusingly, Michael Field uses the address

The two companies have now entered legal talks over their respective trademarks.

“Michael doesn’t agree that there’s a conflict of interest here, because he’s in Sydney and I’m in Perth,” Guns 4 Hire director Stephanie Fletcher told Mumbrella.

Field told Mumbrella that he believes he registered the name first, but declined to comment further.


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