Leggo’s is sending personalised love songs on behalf of fans of its Facebook page as part of a Valentine’s Day push.
This is the first digital campaign from HardHat digital and BWM since the agencies won the business at the end of last year.
Leggo’s senior brand manager Kate Murphy said in a press release: “Leggo’s Personalised Lovesongs is a fun way for us to share the love on Valentine’s Day and ties in beautifully to the warmth and romance that is at the heart of this campaign. The collaboration between BWM and Hard Hat has seen the campaign evolve from a great concept into a special and memorable way for us to interact with our consumers.”
Earlier this week, BWM released its first TV work for Leggo’s.