News

More than $1m lost in revenue due to domain spoofing, News UK finds

Zoe Samios

January 10, 2018 4:42

News UK has found more than AU$1m in revenue per month is potentially being lost by the publisher due to programmatic advertising fraud, Digiday has reported.

The discovery came after a programmatic blackout test conducted by News UK in December, that discovered 2.9m bids per hour were made on fake inventory claiming to be from the News UK’s The Sun and The Times of London.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

ad fraud Andrew Hughes FT Louder News UK Programmatic

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