Leo Burnett makes four roles redundant following account losses

Leo Burnett has made four roles redundant as a result of recent account losses.

This year, the agency has lost the creative accounts for Bonds to Special Group, and 7-Eleven to CHE Proximity, both following pitch processes the agency was involved in. They followed Samsung appointing CHE Proximity to a consolidated account including creative, media, platform, data, customer experience and social, taking the creative responsibilities away from Leo Burnett.

Leo Burnett CEO, Melinda Gertz, told Mumbrella wider staff affected by the account losses have been able to be reassigned across the business.

“We do everything possible to keep our talented team together, and we’ve been able to move most people into roles on clients that are growing with us,” she said.

Mumbrella understands some of the redundancies were voluntary.

Leo Burnett consists of 140 staff in Australia.

Earlier this year, Leo Burnett’s chief strategy officer, Emily Taylor, left the agency for Colenso BBDO, a move that was short-lived due to COVID-19 travel restrictions. She has since joined M&C Saatchi as its Sydney CSO. A replacement at Leo Burnett is yet to be announced.

The agency has also recently seen the departure of creative director, Blair Kimber, for independent agency Keep Left.

Last week, Leo Burnett released a powerful campaign on behalf of the Walk Free Foundation that tackles the issue of women forced into modern slavery through child labour, forced marriage and domestic servitude.


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