Leo Burnett Melbourne hires GPY&R’s Luc Wiesman to head digital

Former head of digital strategy at George Patterson Y&R, Luc Wiesman has been appointed to digital head at Leo Burnett Melbourne.

Over the past ten years Wiesman has worked on accounts for Schweppes, Cadbury, the Australian Defence Force and the AFL.

At Leo Burnett his accounts will include Seek, 7-Eleven, Nintendo, Giant and General Mills.

Jason Williams, the agency’s ECD said: “I felt dubious about hiring a redhead, but we know Luc’s got great digital expertise. Most importantly, he understands the importance of ideas and technology working together.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.