Levi’s scales back PR business with One Green Bean

Tim Burrowes

April 6, 2010 11:38

Levi’s has wound back its relationship with its PR agency One Green Bean, moving the account from a retained basis to project work.

OGB, which was responsible for last year’s iSpyLevis social media campaign, will also no longer handle the clothing brand’s showroom facility.

The facility, which sees the Levi’s range loaned out for external use such as magazine shoots, will now be handled in-house.

Kat Thomas, OGB managing director, said the agency would continue to support sister agency Host on Levi’s brand campaigns “on a project basis”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.