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LG and pedestrian.tv team up at Westfield Sydney

Mumbrella visited Westfield Sydney where electronics brand LG is challenging pop culture news site pedestrian.tv to run its entire business off LG’s new smartphone for a week.

Featuring:

  • Adam Ross, director, strategy, co-creation, Mindshare
  • Brad Reed, senior marketing manager, mobile communications, LG Australia
  • Chris Wirasinha, co-founder, pedestrian.tv
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