LG and pedestrian.tv team up at Westfield Sydney
http://youtu.be/pH9Hmy808o8
Mumbrella visited Westfield Sydney where electronics brand LG is challenging pop culture news site pedestrian.tv to run its entire business off LG’s new smartphone for a week.
Featuring:
- Adam Ross, director, strategy, co-creation, Mindshare
- Brad Reed, senior marketing manager, mobile communications, LG Australia
- Chris Wirasinha, co-founder, pedestrian.tv
