BigPond, ABC announce partnerships with TV manufacturers
LG Electronics has partnered with Telstra to offer BigPond Movies through their web-enabled TV range, and the ABC’s iView online catchup service will now be available on Sony’s new Bravia models.
The deals represent another step towards a more robust IPTV offering for Australia, as manufacturers and broadcasters explore these partnerships as viable business models for online content distribution beyond computers, directly through television sets and other entertainment devices.
The new LG TV sets will be equipped with embedded access to the video-on-demand rental service, as well as online content such from YouTube and other IP services in the near future.
“We look forward to expanding our relationship in the coming months to make the most of BigPond TV’s emerging business through LG devices,” said LG Australia managing director William Cho.
This content will be available to all users who have a broadband connection, while BigPond internet customers will receive unmetered access to this service.
The LG/Telstra partnership follows other recent alliances; last year ABC’s iView became one the first Australian content partners for Sony Playstation’s PlayTV device and today the public broadcaster and the electronics company announced that iView would also be available on the new range of Bravia TVs. This is the latest content partnership announcement after February’s deal with Yahoo!7, which gives Bravia TV owners access to the Seven Network’s online content – including their catch-up service with titles such as City Homicide, Border Security and Heroes.
Bravia TVs also offer content from SBS, Billabong, Wired, Golflink, eHow, Epicurious, Style.com, Blip and YouTube.
Hey Bravia, you wanna know who else offers content from YouTube?
YouTube.
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