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Liberals release first attack ad of election year

Screen Shot 2013-02-27 at 2.21.27 PMThe Liberal Party has released its first attack ad for the 2013 election, using Julia Gillard and her ministers’ own words to indict Labor.

The YouTube ad, released on the anniversary of Kevin Rudd’s challenge to Julia Gillard, is entitled “Dysfunction and treachery” and uses grabs from the politicians themselves to present the government as distracted and divided.

At the beginning of the ad, viewers are told: “12 months ago Kevin Rudd challenged Julia Gillard to become Prime Minister”, before featuring a montage of sound bites.

It concludes with the tagline: “After 12 months, nothing has changed.”

“Labor remains a chaotic, divided and dysfunctional government who have no plans for Australia’s future.”

Nic Christensen

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