Life Savers dispatches sweet rescues in first work via TBWA\Sydney

TBWA\Sydney has released its first work for Darrell Lea-owned confectionery brand, Life Savers, since the agency was awarded the account earlier this year.

The campaign illustrates various situations in which one can be uncomfortably placed. It encourages people to take a breather in life by indulging in a sweet treat like Life Savers. The work also showcases Life Savers’ expanded portfolio consisting of chocolate, sour gummies and Fruit Tingles.

Other assets:

Third Wheel:
Third Wheel:

The integrated campaign will run across TV, BVOD, digital, social and influencers, as well as proximity OOH and retailer performance media.

TBWA\Sydney executive creative director, Katrina Alvarez-Jarratt, said: “It was important for us to create a platform that allowed us to show a range, was endlessly repeatable and was as fun and unexpected as the products themselves.”

Johnanna Campbell, GM of marketing at Darrell Lea, added: “We have worked hard to make sure we have a unique proposition; a nostalgic brand that is offering innovative, fun products. Moving to the “It’s a Life Saver” platform gave us the flexibility we needed and spoke to light hearted moments we have all experienced. And Life Savers has exceeded all our expectations.”


Darrell Lea

Johanna Campbell: GM Marketing – Darrell Lea

Creative Agency: TBWA\Sydney

Media Agency: Reborn

Production Company: Scoundrel

Director: Matt Weston

Editor: Matt Weston

Music: Otis Studios

Sound: Beau Silvester


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