Lifelounge launches online and phone-only bank ‘act’ with dancing video

Independent creative agency Lifelounge has launched online and phone-only financial service Act with a campaign highlighting how the bank aims to deliver a positive social impact by distributing a portion of its profits among its customers to help fund a range of worthy causes.

Launched online and via social media the campaign features a video with a dancing man being joined by other people to highlight how customers of the bank can feel positive and happy as a result of the bank donating a portion of their profits to a variety of causes and special projects.

Lifelounge creative director Brad Wilson said: “Act is disrupting the banking and finance sector by appealing to Australians who want to ‘do more good’. So in order to grab people’s attention, we expressed the emotional benefit of banking with act. – the ‘feel good’ factor of giving – with one of the most pure displays of joy there is – dancing.

“In keeping with the feel good spirit, we held open auditions to unearth the star of the film, a credit analyst by day, who turned up with only his (untrained) passion for dancing. He got the gig on the spot, after infecting the whole room with his positive energy.”

The bank’s website hosts information on the projects it supports.


  • Creative Agency: Lifelounge
  • Brad Wilson: Creative Director
  • Nicko Phillips: Art Director
  • Leah Dunkley: Copywriter
  • Dion Appel: Managing Director
  • Robyn Hails: Account Lead
  • Production Company: Pancho
  • Tov Belling: Director
  • Francesca D’Orazio: Producer
  • Aegis Media: Digital Media Strategy/Spend
  • Greta Donaldson Publicity: National PR

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