Linked In unveils company pages
Online professional network Linked In has launched its new offering – company pages – designed to promote businesses.
The announcement:
Sydney, Australia— 2 November 2010 — LinkedIn, the world’s largest professional network with more than 80 million members worldwide, today announced the launch of Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations.
Company Pages help bring a brand to life by showcasing standout products and services on LinkedIn, an environment where millions of professionals turn to their networks for help making critical business decisions every day. By making it easy for customers and employees to become brand ambassadors, Company Pages help grow a company’s business virally through word-of-mouth, the most trusted form of advertising[1]. At the same time, business professionals can write and share such endorsements to build out their personal brands, highlight their expertise in a given field and provide additional value to their connections.
