LinkedIn appoints DDB Sydney to its creative account, launches new #InItTogether campaign
LinkedIn has appointed DDB Sydney to its creative account.
Mumbrella understands DDB won the account earlier this year without a pitch and that McCann, which previously executed LinkedIn’s creative work, will continue working with the brand on its media account.
DDB Sydney has created the latest rendition of LinkedIn’s #InItTogether campaign, which is focusing on how the platform has kept people in jobs during COVID-19.
Shiva Kumar, LinkedIn Australia and New Zealand head of brand marketing and communications, told Mumbrella: “We worked with DDB as our creative agency for the latest #InItTogether brand campaign. They provided strategic and creative direction ensuring that the campaign showcases how LinkedIn and our community can help in the current environment.”
So LinkedIn is capitalizing on COVID for gratuitous self promotion. But they are real stories, but we are all about connection the defenders may say . . . but it is still advertising and using an awful situation to self promote. Seriously, WTF LinkedIn. You know what could be better? Why not make the advanced search features free for a month? Why not make it free for employers to post jobs for a month at least? There you go, a couple of retainer free ideas. But no, you didn’t do this, you chose to run a fucking ad campaign. If it doesn’t cost you something, it doesn’t mean a thing.