Business networking site LinkedIn has rapidly grown its Australian start up team to six with a series of new hires, Mumbrella can reveal.
As part of the new set-up, LinkedIn will now take its Australian advertising sales in-house, although Ad2One will continue to represent it in the New Zealand market.
The new appointments by managing director Cliff Rosenberg include:
- Sales Director Australia & NZ: Stuart Bartram, who was previously head of business consulting at strategic search consultancy FirstClick. Before that, he worked in a variety of roles for DoubleClick, which is owned by Google;
- Account director Australia & NZ: David Nemes, previously sales and marketing director at ExtraCorp which owns among other things sports site FootyTips. Before that he was a media strategist at digital agency Bullseye;
- Enterprise Sales Manager, Australia & NZ: Mark Dick, previously NSW/ACT state sales manager at Fairfax Media, where he worked since 2006 in business development and sales roles. Before that, he worked in the recruitment industry;
- SMB Sales Manager, Australia & NZ: Adam Gregory, previously sales manager at Adlogic. Before that he worked at software company H4 Group, for which he set up the Australian office in November 2005. His career also began in recruitment.
The four appointments follow the announcement earlier this year of Steve Barham as director of recruitment solutions for the business networking website. Barham has moved across from the US offices of LinkedIn.
Rosenberg, a former MD of Yahoo in Australia, told Mumbrella that the team was hired partly through his own contacts and partly through using LinkedIn as a recruitment tool.
He said: “We are very serious about Australia and we are thrilled we are getting very solid double digit growth of the membership base.”
The site has around 1m members in Australia, with Rosenberg estimating the potential number of Australian’s in professional roles at around 5m. He said that the company’s main focus on building awareness will be through below the line and PR activity.
Revenue from the site includes display advertising, and premium subscriptions to recruitment companies or large firms that are looking for increased access to the site’s membership database including being able to reach individuals who are not in their immediate network.
Rosenberg said: “Very often your best candidates are not in the job market and we offer an opportunity to reach them.”