Lisa Ronson, Rebecca Wilson, Gerry McCusker and more confirmed as Mumbrella CommsCon 2019 launches
Leading communications experts Rebecca Wilson, CEO of WE Buchan, and Gerry McCusker, founder of Engage ORM, will challenge perceptions and actions around crisis communications in two significant sessions confirmed for Mumbrella CommsCon 2019.
Wilson and Ryan will challenge the notion of crisis comms as the industry knows it
Wilson will join Michelle Ryan, head of corporate at WE Buchan, the agency that won this year’s Mumbrella CommsCon Award for Agency of the Year – Large, in a session titled ‘Crisis Comms Is Dead: Why You Need To Take It Further’.
In it the pair will discuss how protecting and managing brands needs a fresh approach that combines consulting power with digital analytics, and a channel and content strategy. Essentially, businesses can’t be reactive, they need to become actively ‘resilient’.
