Lisa Ronson, Rebecca Wilson, Gerry McCusker and more confirmed as Mumbrella CommsCon 2019 launches

Leading communications experts Rebecca Wilson, CEO of WE Buchan, and Gerry McCusker, founder of Engage ORM, will challenge perceptions and actions around crisis communications in two significant sessions confirmed for Mumbrella CommsCon 2019.

Wilson and Ryan will challenge the notion of crisis comms as the industry knows it

Wilson will join Michelle Ryan, head of corporate at WE Buchan, the agency that won this year’s Mumbrella CommsCon Award for Agency of the Year – Large, in a session titled ‘Crisis Comms Is Dead: Why You Need To Take It Further’.

In it the pair will discuss how protecting and managing brands needs a fresh approach that combines consulting power with digital analytics, and a channel and content strategy. Essentially, businesses can’t be reactive, they need to become actively ‘resilient’.

McCusker will use The Drill to test delegates on their response in a crisis situation

Meanwhile, McCusker will challenge the resilience of the audience with a live and interactive crisis simulation using established interactive simulation portal, The Drill. He will test CommsCon experts against the streamlined four-stage process for managing modern crisis communications.

Issues that may arise during the drill include handling fake news, dealing with social media snipers, reigning in rogue staff members and dealing with government chastising.

Ronson will appear on a panel moderated by Woolley exploring best practice when it comes to collaboration

Marketing collaboration in the next wave of martech and agency revenue opportunities will also be explored by a panel of senior industry leaders. Tourism Australia’s CMO, Lisa Ronson, is the first announced on a panel to be moderated by Trinity P3 founder and global CEO, Darren Woolley.

On the panel, the discussion will look at how collaboration has evolved between agencies, what brands want, and how diversification of opportunity has changed the game. Marketing is moving in a way that suggests agency collaboration is only going to become a bigger deal in the near future and the panel will highlight the behaviours that will set agencies up to succeed, particularly those in PR.

Also confirmed is Hypetap founder, Detch Singh, who will move the influencer marketing metrics debate forward by answering the big questions surrounding measurement and accountability.

While he’ll unsurprisingly argue that it’s possible to determine real success, he will also take questions from the audience on their challenges with, and perceptions of, influencer metrics.

Tickets to Mumbrella CommsCon are now on sale at early bird prices by clicking here. Entries to the Mumbrella CommsCon Awards are also now open with information available through the previous link.


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