Live blog: Friday, July 11: Cannes ads | Mark Buckman | Family Feud | Jeep | Masterchef | Carlton Draught | Tree hugging

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

3:41pm – We had a chat to the head of the Australian Promotional Marketing Association who admitted in the wake of the Jeep competition problems that technology was proving an issue for brands.



3:08pm – A second media monitoring service has failed to find a trace of the Cannes Lions winning Panasonic and McDonald’s print campaigns running in Australia, with Nielsen’s Advertising Information Service (AIS) unable to locate the campaigns across the publications it monitors.

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2:16pm – Big news in the marketing world today with Mark Buckman quitting the top media and marketing function at Telstra.

1:44pm – Family Feud returns on Monday as Ten bids to solve its problems with audience in the 6pm timeslot, but an analyst is suggesting it might not be the silver bullet they were hoping.

12:01pm – Here’s some throwback Friday nostalgia action for you with Carlton Draught turning back the clocks re-releasing an 80s ad to promote its retro cans.

11.01am – AdWeek  has compiled the top ten most shared ads of 2014 so far, as they appear on the Unruly Media list.

In first place is this spot is Shakira’s music video for the World Cup.


10:13am – TV ratings are in, and Masterchef is once again the winner for Thursday night, taking all the demographics. It was also the final of The Checkout, which got a healthy 740,000 viewers on ABC1. Meanwhile SBS’s sport proved more popular than Punchbowl.

9:22am – In a cross-posting from The Conversation academic Ruth Bridgstock says youngsters looking to get into the creative industries will be amongst the most adversely affected by the government’s ‘earn and learn’ social security plans, making the ability of those from poorer backgrounds to pursue careers even harder.

8.13am – Morning all, here’s what broke overnight internationally:

The New York Times: Emmy Nominations Cross a Few Lines

“It’s not just network and cable television. It’s everything that’s good on video, as far as the Emmys are concerned.

That point was driven home emphatically on Thursday as the nominations for this year’s Emmy Awards were announced. The showdown for outstanding drama series spread across cable and pay television services with the list of nominees including some of the most highly praised shows in recent memory. AMC’s “Breaking Bad,” in its last season, and HBO’s “True Detective,” in its first, are expected to be strong contenders. They were joined by “Game of Thrones” on HBO, which topped the list with 19 nominations, and “House of Cards” on Netflix, with 13.”


AdWeek: Japan Is Selling Zoo Jeans, Fashionably Ripped by Lions, Tigers and Bears

“Fashion designers can be temperamental beasts, but this is ridiculous.

Supporters seeking to raise funds to renovate the Kamine Zoo in Hitachi, Japan, have launched a brand billed as “the only jeans on earth designed by dangerous animals.” Sheets of material are attached to tires and big rubber balls that are tossed into enclosures with lions, tigers and bears, which use their teeth and claws to give a whole new meaning to the phrase “distressed denim.” That torn, chewed-up fabric is then used to create fashionably tattered Zoo Jeans.”

AdWeek: Thailand Does It Again With an Ad That Will Leave You Bawling Like This Baby

“We’ve all been there, as a father, family member or designated baby holder. Mom hands off her bundle of joy to you as she grabs four minutes of alone time in the Applebee’s bathroom. Now it’s you and Junior. Alone. And he just. Starts. BAWLING.

There’s nothing like the sound of a weeping baby to whip you into a state of panic. And you want nothing more than to find Mommy. But if Mommy’s gone, and you’re in Thailand, you grab your DTAC cellphone in a frantic effort to distract the child with soothing technology.”

AdAge: Unilever Nears End of Effort to Update Digital Agency Roster

“Unilever is wrapping up a procurement-driven exercise that will likely result in an updated digital agency roster and a new way of evaluating its digital agency selection process, according to people familiar with the matter.

The end goal is to create cost efficiencies by streamlining and centralizing the agency vetting process, previously spearheaded by brands.”

Mashable: Air New Zealand Pulls ‘Sexist’ Sports Illustrated Swimsuit Flight Safety Video

“Air New Zealand is known for its attention-worthy safety videos, but its Sports Illustrated swimsuit model safety video attracted attention that was less than positive.

The Safety in Paradise video, featuring Swimsuit Edition models like Christie Brinkley, Hannah Davis, Jessica Gomes, Ariel Meredith and Chrissy Teigen, was released in February of this year.”


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