Live blog: Friday, September 5

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

2.30pm – The former chief financial officer of Seven West Media and Southern Cross Austereo Peter Lewis is a front runner to fill a current vacancy on the board of the ABC, Mumbrella understands. Full story here. 

1:16pm – The Bondi Hipsters are back, and they’re even taking a swing at Old Spice in their sick new rap bro.

11:27am – In the first of a new regular series Credit Where it’s Due,  Mumbrella salutes outgoing Clemenger BBDO Melbourne CEO Peter Biggs.creditLogoFNl

10:15am – TV ratings are in, and humans managed to beat animals last night for viewer love as The Bachelor picked up over World’s Oddest Animal Couples. Although the Rooster and Rabbitohs proved to be an even bigger draw as Nine ran away with the night.

9:15am – Yesterday Foxtel unleashed a series of reforms and price changes to its service as it looks to drive penetration. Simon Dell looks at his own experiences with the pay-TV provider and asks has it done enough?

8:36am – Morning all, welcome to Friday and our final live blog of the week. Here’s a smattering of what’s been going on overnight internationally.

AdWeek: Matthew McConaughey talks a lot of bull with just a few words in first Lincoln ad

Matthew McConaughey takes his time in his first Lincoln ad through Team Detroit.

There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and new brand endorser sits nearly motionless in his MKC on a country road, transfixed by a giant bull who won’t let him pass.

There’s plenty of Rust Cohle here, but this is also just pure McConaughey—quietly audacious. That could also describe the approach of the whole spot, in fact, which barely shows the vehicle in action. (Indeed, it’s vanquished in the end by a creature clearly more powerful than itself.)

Creativity-Online: Petfood, Nike style: Mars shoots and scores with Temptations Tumblers ad

Mars-owned cat treat brand Temptations Tumblers has done something stunningly original with a petfood ad — it’s created a spot that looks like it’s for Nike or Adidas. As the spot opens, its muscular sportswear-clad stars, black background and soundtrack all look familiar; but turns out it’s cat treats, not basketballs, these people are throwing.

The Guardian: BBC edits Doctor Who beheading scene after Islamic State journalist killings

The BBC has edited out a beheading from a fight scene in this weekend’s episode of Doctor Who, featuring Robin Hood, as a mark of respect following the murder of two US journalists by Islamic State.

In Saturday’s third episode of the current Doctor Who series the Time Lord turns up in mediaval England and encounters Robin of Sherwood.

Following the killing of James Foley and Steven Sotloff, the BBC has decided to edit the climactic fight scene between Robin Hood and the sheriff of Nottingham to remove a beheading sequence. The episode was filmed in February.

New York Times: Rdio moves to free music model to compete with Spotify and others

In the face of growing competition in the streaming music market, Rdio, a four-year-old service that charges for online subscriptions, has moved into a new phase with abundant free music — as well as free music’s ever-present companion, advertising.

Rdio, which is based in San Francisco and offers its music service in 60 countries, has been admired by technology and music insiders for its clean design, but it has long played second fiddle to Spotify and Rhapsody. Its change to a so-called freemium model — which lures users with free songs and then tries to sell them more extensive features by subscription — will help it compete against those services and others like Beats Music and Google’s Play Music All Access.


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