Live blog: Thursday, July 17

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

5:48pm – Have you seen this dog…?


3.31pm – As always there’s always extra news bits and pieces in the FYI section, including: The Face has rebranded as Havas People to align with the global name1stAvailable appoints Mr. Wolf and ADMA expands its Creative School to Melbourne after 11 years in Sydney.

3.19pm – Former ECD of Wunderman Australia Matt Batten is arguing that the practice of scam advertising hurts the whole industry. You can read his guest post here.

2.20pm – Paul Fishlock and Y&R Brands have come to private arrangements regarding the payment of Fishlock’s legal costs as a result of his court case against the WPP-backed company for unfair dismissal.

1.53pm Fairfax Radio’s Sydney station 2UE wants to grow its market share from a lowly 3.8 per cent to as much as 6.5 per cent by luring listeners aged 35-64 away from rivals, its general manager Chris Parker has said.

12.45pm – Ten has released a first look at the second season of The Bachelor which begins in a fortnight. (Most notable quote: “I’m Diana – just like the princess.” That’d be the princess who was in a tragic car crash, of course.

12:17pm – The ABC is getting all touchy feely with this post on their Facebook page being picked up by Buzzfeed. Either that or an admin forgot to change users on their device…

Facebook ABC cuddles

12:09pm – There’s a lot of conversation around the importance of culture in business at the moment, and in this opinion piece Eaon Pritchard looks at whether it might be something of a red herring.

11:10am – Shares in Southern Cross Austereo actually opened up this morning despite news leaking late yesterday of the sudden departure of its CFO Peter Lewis after just a month. They dipped in early trading but have since risen to $1.18, up further still.

10:03am – TV ratings are in, and there will be a few champagne corks popping at ten today as its main channel beat Nine for audience share last night, with Masterchef the most-watched entertainment show of the evening.

9:45am – Mike Rigby has landed a job as ECD of brand at R/GA New York, after more than four years with Interbrand Sydney.

8:39am – The Conversation and SBS World News have teamed up to produce this video piece on the future of wearable technology, how it relates to fashion and what they mean for people.

8.14am – Good morning, here’s what’s broken overnight internationally:

The New York Times: $80 Billion Offer From Rupert Murdoch Is Rejected, but Time Warner May Be in Play

“The media giant 21st Century Fox, the empire run by Rupert Murdoch, made an $80 billion takeover bid in recent weeks for Time Warner Inc. but was rebuffed.

The bold approach could put Time Warner in play and might again ignite a reshaping of the media industry, prompting a new spate of mega-mergers among the nation’s largest entertainment companies.”

Mashable: A Penny for Your Page View: The Social Network That Pays You

“On the surface, social networking startup Bubblews works a lot like Facebook, Twitter and Google+.

Users create “bubbles” (posts), follow one another, and Like and comment on the posts they find the most interesting. But Bubblews believes it has the secret ingredient to attract new users despite industry leaders fighting tooth and nail to keep them from straying: Bubblews is paying users to post.”

dead-parrot-hed-2014AdWeek: 50-Foot Dead Parrot Drops Into London to Promote Monty Python Reunion

“What’s a Monty Python reunion without a dead parrot? And why settle for a simple prop you can bang on the counter when you could have a monstrous, 50-foot-tall dead parrot?

To promote the live broadcast of the comedy troupe’s July 20 performance, UKTV’s Gold channel and sculptor Iain Prendergast created a massive fiberglass dead parrot, which was suspended from a crane and laid talons-up in London’s Potters Field this week.”

Campaign: Aquafresh “Captain Aquafresh” by TBWA\London

“The GlaxoSmithKline-owned toothpaste Aquafresh introduces a mascot in its new TV campaign. TBWA\London created the spot, which features a superhero called Captain Aquafresh who bats away sugary food.”

AdAge: Facebook Hires Diageo Marketing Exec For Agency Relations Role

“Michelle Klein, Smirnoff’s VP-global marketing, is leaving the Diageo-owned vodka brand for Facebook, where she is expected to play a big role managing agency relationships. She will join the social media giant’s global business marketing team based in New York City, she confirmed in an email.

A Facebook spokesman confirmed Ms. Klein’s hiring and said her title would be head of global agency marketing.”

Campaign: McCain calls £20m advertising review

“McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

The company, which makes chips and frozen food, will invite agencies to pitch through the London office of Roth Observatory International.”


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