Live blog: Tuesday July 8: Radio ratings | Bulla | 24: Live Another Day | Jim Henson | Content pollution | Cup a Soup | Toyota

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:30pm – One Sharknado is unforunate, two is downright careless. Here’s the official teaser for the sequel to one of the most bizarre films of all time:

4:02pm – Having a bad day at work? Don’t worry, just be thankful you’re not this guy:

opal card twitter maria lewis screen shot Sydney

3:21pm – There’s a bit of new creative around today. There’s a new Toyota ad from Saatchi & Saatchi, then some Jim Henson puppets take on the roll of marketers to relaunch Cool Spring, then there’s a singing sandwich from Continental Cup a Soup:

2:15pm – Sir Martin Sorrell has shared his thoughts on the ten trends shaping the global ad business at the moment on LinkedIn, including more mergers, power shifting east and south and “disintermediation”.

1:25pm  – Sweaty Betty PR boss Roxy Jacenko is back in the news today, this time for an email to the head of a Sydney fashion college accusing her of being a gossip. The Daily Telegraph has the story.

12:45pm – And in other marketing war news Pizza Hut has been given the all-clear to continue dropping its prices in response to Domino’s aggressive strategy after a legal challenge from some of its franchisees.

12:20pm – As ever things are feisty in the FM radio market, with one rival saying troubled Southern Cross Austereo station 2Day FM needs to “rip it up and start again” as the share slumps further.

2day FM breakfast mel b jules lund merrick watts sophie monk

11:32am – The rest of the metro radio ratings are in.

There’s little change in Perth where Triple J slipped but Mix FM remained top.

In Brisbane 4BC suffered another decline, but 97.3FM continued to surge ahead. 

And in Adelaide 5AA’s new breakfast lineup couldn’t stop another dip in ratings, as Mix 102.3 surged ahead again.

11:13am – Everyone loves a good front page, and Buzzfeed has produced ’19 Reasons the Courier-Mail Front Pages are Killing it’ today after the Clive Palmer ‘Manchurian Candidate’ splash.

courier mail clive palmer front page

24: Live another day10:57am – TV ratings are in, and Masterchef has grabbed over a million viewers again, but 24: Live Another Day could only hold around a third of them. Meanwhile the Tour de France has proven a success so far for SBS.

10:21am – The BBC is in damage limitation mode after some Doctor Who scripts from the forthcoming series were leaked online. Now they’re calling on fans not to share the links in what has been described as an “unprecedented” breach for the long-running sci-fi hit.

9:52am – Today is another radio ratings day. So far we’ve seen Kyle and Jackie O falling further behind WSFM’s Jonesy & Amanda in Sydney FM breakfast, whilst Triple M has reclaimed the top FM spot in Melbourne.

However it’s business as usual at the very top with AM station 2GB continuing its dominance in Sydney, whilst in Melbourne ABC774 has overhauled 3AW for the top audience share.

8.10am – The annual Running of the Bulls, held in the Spanish city of Pamplona, has seen one person gored in the thigh and three others injured.

Metro Trains and Dumb Ways to Die have used the event for another spin-off video.

8.07am – Good morning, here’s what’s broken overnight internationally:

The Guardian: Doctor Who scripts leaked online

“The BBC has appealed for help in keeping details of the next series of Doctor Who secret after scripts of the new run featuring Peter Capaldi in the lead role were accidentally leaked online.

Facing a foe even deadlier than the Daleks – the online spoiler – the corporation’s commercial arm, BBC Worldwide, apologised for the security lapse which gave away the secrets of Steven Moffat’s eagerly awaited opening instalment of the new series, called Deep Breath, and four other episodes.”

Mashable: Report Pegs YouTube’s 2013 Revenue at $3.5 Billion, Below Estimates

“YouTube brought in $3.5 billion in 2013, according to a report published on Monday, a number that comes in below many analysts’ estimates.

The user-generated video site is profitable, but its overall income isn’t quite as high as the $5 billion number that had been widely floated, according to a story by The Information, which cited two anonymous sources. “

AdWeek: Galactic Empire Turns Frankfurt Airport Into a Fully Armed, Operational Battle Station

“The Empire might not be running the galaxy anymore, but it seems to be doing a stellar job running an airport in Germany.

With more than 1 million views already (likely thanks to its red-herring title, “Leaked Star Wars Episode VII Filmset Footage!”), the video below shows Imperial Walkers and shuttles making good use of the Frankfurt Airport where an orderly and rather uneventful invasion of Earth seems to be under way.

While not an official promo for the Star Wars: Episode VII, currently in development, the fan-made clip is still getting people pumped for the series’ return.”

Mumbrella Asia: Xaxis APAC boss: Most clients are not capable of taking programmatic in-house

“The APAC head of GroupM’s programmatic business Xaxis has told a forum in Singapore this morning that he does not believe most clients are capable of takingthe programmatic buying of media in-house.

Speaking on a panel at the ATS Singapore forum this morning, at the Marina Mandarin Hotel, Michel de Rijk said that while a small number of global brands might have the capacity most brands would struggle and find themselves at a disadvantage by trying to compete with the specialist programmatic trading desk of major media buying agencies.”

The Guardian: Channel 5 ad blackout: do media agencies have too much power?

“A bitter dispute that has seen £30m of TV advertising stripped from Channel 5 raises questions about the rising power of media agencies – and whether in a multimedia world brands still need to buy into a schedule once celebratedly described as “films, football and fucking”.

The blackout has just begun and means that as many as 90 advertisers – including some of the biggest spenders in the UK such as McDonald’s, Vodafone and Apple – will not appear in any Channel 5 programming until 2015.”


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