Pizza Hut free to take on Domino’s after court ruling
Pizza Hut will press ahead with its marketing price war against Domino’s after franchisees lost an attempt to prevent the company from lowering prices.
A group of 80 franchisees had argued that reducing prices would cost them $10m and put many of them out of business. But the argument was rejected by the Federal Court, leaving Pizza Hut parent Yum! free to continue its marketing push.
“We were pleased with Federal Court ruling and are looking forward to a more competitive and exciting pizza market here in Australia,” Pizza Hut general manager Graeme Houston told Mumbrella.
It is unclear whether the franchisees will appeal the ruling although the case is listed to return to court later this month. Many are believed to be angry over Pizza Hut resorting to a protracted price war and what they regard as a dumbing down of the brand.
If all you’ve got to fight with is price, then you’ve already lost.
Get a couple of classic pizzas delivered from Pizza Hut and it will cost you $8.50 per pizza plus $8 more for delivery (yep 15 bucks)
Even when you’re hungover as all hell, and it’s $8.50 a pop plus delivery. When it is delivered late it sux. Who seriously likes luke warm soggy pizza?
That’s right pizza hut, sort out your delivery, fast delivery wins.
Perhaps they should do a deal with Uber…….
I love eating pizzas, ordering pizzas, looking at them and rubbing them on my body. So i’m happy to hear this news.